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Privacy Policy

Last Updated: September 14, 2026

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from drinkuff.com (the "Site"), operated by UFF Brands LLC dba UFF! ("we", "us" or "our").

Personal information we collect

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically collected information as "Device Information".

We collect Device Information using the following technologies:

Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (processed by Shopify Payments; we do not store full card numbers), email address, and phone number. We refer to this information as "Order Information".

When you sign up for our email or SMS list, back our Kickstarter campaign, or contact us, we collect the information you provide, such as your name, email address, phone number and the content of your message. We refer to this as "Contact Information".

When we talk about "Personal Information" in this Privacy Policy, we are talking about Device Information, Order Information and Contact Information.

How do we use your personal information?

We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information and Contact Information to:

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

Email and SMS marketing

If you subscribe to our emails, you can unsubscribe at any time using the link at the bottom of every message. If you opt in to text messages, you consent to receive recurring automated marketing texts at the number provided. Consent is not a condition of purchase. Message frequency varies and message and data rates may apply. Reply STOP to cancel or HELP for help.

Sharing your personal information

We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store; you can read more about how Shopify uses your Personal Information here. We use Klaviyo to send email and SMS communications: klaviyo.com/legal/privacy. We use Google Analytics to help us understand how our customers use the Site; you can read more about how Google uses your Personal Information here, and you can opt out of Google Analytics here. We also share shipping information with carriers and fulfillment partners to deliver your order, and with Kickstarter in connection with reward fulfillment.

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, to otherwise protect our rights, or in connection with a merger, acquisition, financing or sale of all or part of our business.

Behavioral advertising

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative's ("NAI") educational page here.

You can opt out of targeted advertising by using the links below:

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance's opt-out portal at optout.aboutads.info.

Do not track

Please note that we do not alter our Site's data collection and use practices when we see a Do Not Track signal from your browser. We do honor Global Privacy Control (GPC) signals as an opt-out of the sale or sharing of Personal Information via cookies where required by applicable law.

Your rights

If you are a resident of California, please see our Privacy Notice for California Residents. If you are a resident of Texas, Colorado, Connecticut, Virginia, Oregon or another state with a comprehensive privacy law, you may have the right to access, correct, delete or obtain a copy of the personal information we hold about you, and to opt out of targeted advertising or the sale of your personal information. To exercise these rights, contact us using the contact information below with "Attn: Privacy" in the subject line. We will verify your request and respond within forty-five (45) days. If we decline your request, you may appeal by replying to our response.

If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below. Please note that we ship only within the United States, that we process your information in order to fulfill contracts we might have with you or otherwise to pursue our legitimate business interests listed above, and that your information will be transferred outside of Europe, including to the United States.

Data retention

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information, subject to our legal, tax and accounting obligations.

Third party pixels and cookies

When you visit our website, log in, register or open an email, cookies, ad beacons, and similar technologies may be used by our online data partners or vendors to associate these activities with information they or others have about you, including your email address. We (or service providers on our behalf) may then send communications and marketing to these email addresses. You may opt out of receiving this advertising by contacting us at hello@drinkuff.com.

Minors

The Site is not intended for individuals under the age of 13, and we do not knowingly collect Personal Information from children under 13.

Changes

We may update this Privacy Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

Contact us

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by email at hello@drinkuff.com with "Attn: Privacy" in the subject line.